Ledger Map — 10 logo concepts
Ledger Map reads bank statements and puts every entry in the right ledger. Each concept below has a different idea and a different kind of mark.
Every one is shown the same way: the mark, the mark with the name, the app icon, the 32 and 16 px sizes, one colour, and on dark.
Pin on the Lines
Pictorial mark
A map pin whose head holds the ruled lines of a ledger: every entry gets a place.
32 px16 pxGood
- Reads in one glance: map plus ledger.
- Solid shape, so it stays crisp at 16 px.
- Works as an app icon without any change.
Watch out
- A map pin is a very common app-icon shape. The lines are what make it ours.
- Three lines merge at 16 px; the small version uses two.
Line to Tick
Abstract, one stroke
A ledger line that runs on and ends as a tick: the entry is matched.
32 px16 pxGood
- One stroke, one idea: matched.
- Very simple, so it is strong at every size.
- The two tones show the hand-over: grey statement line, blue tick.
Watch out
- Ticks are everywhere in software. The lead-in line must stay long to look different.
- It says 'done' more than it says 'map'.
LM Route
Monogram
The letters L and M drawn as one route that ends at its destination dot.
32 px16 pxGood
- Owns the initials in a way no other accounting tool does.
- The route reading gives the letters a reason to be joined.
- One colour by nature.
Watch out
- The end dot can read as a full stop: LM.
- The letters are wide; at 16 px the M's valley closes a little.
Bridge
Pictorial, negative space
A bridge from the bank to the books, with three entries crossing on the deck.
32 px16 pxGood
- Tells the product story: it carries entries over.
- Heavy and stable, like a trusted tool.
- The arch is cut out, so it stays one solid shape.
Watch out
- Without the dots it can read as a table or the Greek letter pi.
- The dots are the first thing to go at 16 px (the small version drops them).
Fan-fold
Abstract, two tones
A statement that folds back on itself like a map; each band is a ledger line.
32 px16 pxGood
- Folded paper and ruled lines in one shape.
- Bold bands, so it is strong when small.
- The two tones give a front-and-back feel without any shading.
Watch out
- In one colour it reads as a letter S or Z more than a fold.
- Could be mistaken for a 'menu' or 'list' icon by some people.
True North
Emblem (badge)
A round badge with a needle that points to the right ledger.
32 px16 pxGood
- A badge feels established and trustworthy to accountants.
- The needle gives a clear direction: this way to the right ledger.
- Round shape sits well beside text and in a circle avatar.
Watch out
- Compass marks are common (Safari, many map apps).
- The two-tone needle becomes one dark needle at 16 px.
Spine
Letterform (L)
A bold L that is the spine and base of a book, with ruled pages inside the corner.
32 px16 pxGood
- Letter and object in one: L for Ledger, a book on its shelf.
- Big flat shapes survive any size and any colour.
- Easy to repeat as a pattern or a tile.
Watch out
- Could be seen as a 'text document' icon unless the L stays very heavy.
- The pages become two lines at 16 px.
Sorted
Abstract, nodes and lines
Open items on the left find their place on the right; the lines are the mapping.
32 px16 pxGood
- Shows the mapping itself: from one list to the other.
- Hollow rings (open) and solid dots (matched) tell the story in one colour.
- Lively; the curves give it movement.
Watch out
- Looks like a generic 'network' or 'flow' icon unless the rings and dots stay distinct.
- Thin lines cross and blur at 16 px (the small version uses two rows).
Ruled Wordmark
Wordmark
The name in drawn, ruled capitals; the A of MAP has no bar, only a dot: a point on the map.
32 px16 pxGood
- Nothing to explain: the name is the logo.
- The dotted A is a small, ownable surprise.
- Letters are drawn as lines, so no font is needed anywhere.
Watch out
- A wordmark needs width; the icon must be the dotted A on its own.
- Drawn capitals feel technical; some may find them cold.
Messy Equals Clean
Sign-based abstract
An equals sign where the top line is rough and the bottom line is straight: statement in, books out.
32 px16 pxGood
- One sign tells the promise: what comes in equals what goes out, only clean.
- Two strokes; works in any colour.
- Different from every other accounting logo.
Watch out
- At 16 px the wave flattens and it becomes a plain equals sign.
- Some may read the wave as water or Wi-Fi.
My recommendation
Top three, and why
- 07 Spine — The strongest all-rounder. A heavy L that is also a book on its shelf: letter and object in one. It stays clear at 16 px, in one colour and on dark, and it can grow into a family of desk icons (each desk gets its own set of lines).
- 02 Line to Tick — The simplest honest promise: the line is matched. It is the most memorable at a tiny size and the easiest to animate (the line draws, then ticks). Its risk is that ticks are common; the long lead-in line is what keeps it ours.
- 03 LM Route — If you want the initials, this is the one. The route reading makes the join between L and M meaningful, and it is one colour by nature. Test the end dot with a few users: it should feel like arriving, not like a full stop.
Runners-up: 01 Pin on the Lines is the safest and quickest to understand, but the pin shape is shared with many apps. 10 Messy Equals Clean has the best story but loses it at 16 px. 06 True North and 05 Fan-fold are handsome but the least different from other tools.
Colour: all three top picks keep LedgerMap blue. Every concept is shown in the same blue so the shapes, not the colours, decide. None of these has been checked against trademark registers; do that before you commit to one.